At this point, there is already a clear departure from smart-watch-norm: A round case. Which begs the question: why are square-shaped smart watches so ubiquitous? Well, when you start from a computer instead of a watch, it’s no surprise. For the last decade, the vast majority of computers have utilized a rectangular display. After designing this concept, I can understand why most companies would shy away from taking on the challenges a round interface presents.
Slapping a mini-phone on a wristband isn’t going to cut it.