Failed experiment. Very little incentive to buy when $100 more gets you the iPhone 5S.
Most interesting stat in here: Apple’s iPhone business is bigger and growing faster than all of Amazon, Microsoft, and Google.
Ken Segall on the previously linked Apple Christmas commercial:
Of course, we’re talking about Apple here — so there’s no shortage of critics eager to tell us why the commercial fails. Take your pick: it says little about the product, any smartphone can make a movie, or the spot is a depressing statement about human values.
Most of these people mistake their personal opinion, instinct, values and/or taste for actual marketing talent. There are tens of millions of people who will stop in their tracks at this commercial and wipe a tear from their eye. As a result, they will feel slightly more attached to Apple, which is the marketing purpose of this spot.
It’s a great commercial.
Except for one thing.
Ignore the boring magazine-y headline. This story is about indentured servitude in Apple’s supply chain. It’s crazy sad.
Apple's iPad Business Unexpectedly Fell Off A Cliff Last Quarter, So It Needs The New iPads To Be Great
iPad sales are slowing, not growing. Even with the iPad mini.
It's Been Less Than 24 Hours And Apple's iOS 7 Already Has A Faster Adoption Rate Than Google's Latest Version Of Android
Android 4.3 (launched July 2013) is on fewer than 0.1% of Android devices. Android 4.2 (launched October 2012) is on 8.5% of devices.
iOS 7 (launched yesterday) is already on 26% of devices.