Ridiculous PR Pitch Of The Week, Remote Control/Beer Opener Edition

Hi,

Eugene Polley, inventor of the TV remote control, died Sunday at age 96. An inventor who changed the lives of millions around the world with the first wireless TV remote in 1955 would surely be surprised at the evolution of our beloved clicker. 

If you are working on any round-ups relating to the remote in honor of Eugene Polley, I hope you will consider including the Clicker.The Clicker is an all-in-one uber-gadget that fuses the remote control with the ever-important bottle cap opener in one sleek device. Engineered to withstand the manliest of man caves and case after case of openings, the Clicker is programmed with over 800 factory pre-sets and works with almost all major cable and satellite dish boxes.

The Clicker supports twin view and Picture-in-Picture functions for multiple game watching, and can be universally programmed for up to eight components, including your TV, DVD player, Cable box, DVR, Satellite, CD and AMP.

Let me know if you are interested. Happy to provide hi/lo-res images asap!

Many thanks,
[REDACTED]

Ridiculous PR Pitch Of The Week, Wizard Of Oz Edition

Remember in the movie the Wizard of Oz when the wizard is revealed as the man behind the curtain? A similar analogy can be used to describe [REDACTED] and the way they have single-handedly reinvented radio over the past few years. [REDACTED] has been the “man behind the curtain” and the streaming technology pioneer as radio moved online to desktop and mobile. Today’s radio industry looks nothing like it did ten years ago and [REDACTED] is responsible for creating the digital technologies that enable radio stations to monetize revenue streams and retain and attract more listeners.

As the landscape of radio has evolved and the rise of services such as Pandora, I HEART Radio and Spotify became ubiquitous, [REDACTED] has been behind the curtain - much like the magical Wizard of Oz -powering this new radio in all its transformations. But the time has come to reveal who is behind the curtain. [REDACTED] has single-handedly reinvented the radio to compete in today’s wave of technological advances, allowing radio stations across the market to integrate with these new formats, while also providing monetizing revenue streams to retain and attract more listeners. [REDACTED] has given radio stations the means to survive and serves more than 1,000 stations.

I’d like to introduce you to [REDACTED] CEO and Founder [REDACTED]. Given your coverage, this is a unique niche that could be great information for an upcoming article. An accomplished thought leader, [REDACTED] is a radio industry expert who travels the world and most recently spoke at the National Association of Broadcasters 2012 show and also at the RAIN Summit in Las Vegas.

Would you be interested in an introductory phone interview?

New Thing: I’m going to post one ridiculous PR pitch per week

And they’re all real.

We’ll start with this beautiful piece of prose:

STORY: Could Holographic Tupac Rap for Retail?

While the concept of augmented reality was initially popular a few decades ago, when Obi-Wan Kenobi appeared as a hologram in the Star Wars films, the topic has made a comeback in mainstream media in recent months.

Rumors of Google Glasses, futuristic spectacles with phone, GPS, calendar and camera features, have recently brought the augmented reality topic back to life. Another use of augmented reality that has been a viral online sensation this week is “holographic Tupac.” Late rapper Tupac Shakur appeared as a hologram to perform at the 2012 Coachella Valley Music and Arts Festival last weekend, and video footage of the performance already has millions of views.

With the recent popularity of augmented reality, retailers can seize this opportunity to engage in multichannel commerce to enhance the shopping experience. This can include installing multichannel commerce software, enabling stores with internet and creating virtual show rooms.

XXXXXXXX, director of product strategy at XXXXXXX is available to speak about the impact of augmented reality on commerce. Are you interested in setting up an interview with XXXXXX?

Best,

XXXXXX